Building a product can be exciting, but focusing on the wrong features or assumptions can lead to costly mistakes. That’s where early user feedback becomes invaluable. Founders who prioritize this step can avoid building products no one wants and save both time and money.
💡 Why Early Feedback Matters:
- Validate Your Assumptions: You might think you know what users want, but until you ask them, it’s just an assumption. Early feedback helps validate (or invalidate) your ideas before committing resources.
- Refine Core Features: Early users can provide insight into which features matter most and which are unnecessary. This helps refine your MVP and keep development focused.
- Build a Loyal User Base: Involving users early fosters trust and a sense of ownership. These early adopters can become your biggest advocates and provide valuable word-of-mouth marketing.
- Prevent Costly Reworks: The earlier you get feedback, the less expensive it is to make changes. Fixing problems after development is far costlier than adjusting during the MVP phase.
💡 Tips for Collecting Early Feedback:
- Create a Clickable Prototype: Before investing in development, use tools like Figma or InVision to create a prototype that users can interact with.
- Target Early Adopters: Reach out to users who fit your ideal customer profile and incentivize them to give feedback.
- Iterate Fast: Implement feedback quickly and share updated versions with your early users to keep them engaged.
At Eptics, we help founders gather and act on early feedback to ensure product-market fit from day one. Want to build smarter? Let’s chat!
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